Tuesday, 22 December 2015

Gianluca Demartini published in the The Conversation

Dr Gianluca Demartini, Senior Lecturer in Data Science at the Information School has been published in The Conversation. Gianluca's article entitled 'Clinton-Sanders data breach spat goes to the heart of modern campaigning' highlights the significance of data management in US electoral campaigning. How voter data is utilised to better understand the electorate and help campaigners craft their speeches as well as facilitating more targeted advertising and seeking prospective donors is explained. In addition, Gianluca highlights potential problems in using big data but explains how the use of this data may benefit the voter.

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