Starting a business is inherently challenging and risky. Entering a world of experienced competitors where you have no standing or reputation means that it’s always going to be an uphill battle to gain recognition and start to be financially viable. What often makes this even harder is that the systems and processes that support businesses are largely modelled around companies that have a track record, not those just starting out. “When a startup is in its early stages - the first five years or so - it’s very difficult to have financial indicators that are above zero to show their funders that they are productive and are experiencing growth”, says Dr Efpraxia Zamani, Senior Lecturer at the Information School and one of four co-investigators engaged in research to address this problem. Dr Efpraxia Zamani With Anastasia Griva (from the National University of Ireland Galway, funded by the EU’s Horizon 2020 research and innovation programme), Dr Dimosthenis Kotsopoulos and Dr Angeliki Kara...
The Information School at the University of Sheffield - Number One in the World for Library & Information Management (QS World University Rankings by Subject 2023)