Information School News

 The pharmaceutical industry, the Higher Education sector and the world of the arts may seem like three very disparate areas but, along with almost all arenas of modern life, all three are heavily entwined with technology. Machine learning, data mining and AI in particular are hot topics in the information and technology spheres right now, and each of the aforementioned sectors has their own way of interacting with it. The AHRC-funded project ‘Patterns in Practice’ - which is led by Senior Lecturer Dr Jo Bates from Sheffield’s Information School, working with Professor Helen Kennedy from the University’s Department of Sociological Studies and Dr Erinma Ochu, Associate Professor of Immersive Media at UWE Bristol, as well as Dr Itzelle Medina Perea and Dr Monika Fratczak working as postdoctoral researchers in the Information School - aims to explore how the beliefs, values and feelings of practitioners from the pharmaceutical, education and arts sectors shape how they engage with mac...

People fall in love if someone or something helps them and makes them feel happy. This can be family, a friend, a pet, a hobby, and even technology. Modern society has fallen in love with data because of astonishing things they can do. People have become fascinated by the convenience that data bring. Data are used as a vital element to develop the technologies that we demand. The recommended movies and videos for you in Netflix and YouTube are the results of algorithms trained on tons of relevant data. ChatGPT, a language model that became sensationally popular recently due to its surprising performance, has also been trained on over 8 million web pages and 300 billion words of data. These advanced technologies are enough to impress people and companies. Accordingly, the belief that data would change the world or decide a company’s life and death at least has been strengthened recent years.  Even aside from the cutting-edge technologies, data affect small decisions of our lives. Le...