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Understanding why machine learning matters to society

 The pharmaceutical industry, the Higher Education sector and the world of the arts may seem like three very disparate areas but, along with almost all arenas of modern life, all three are heavily entwined with technology. Machine learning, data mining and AI in particular are hot topics in the information and technology spheres right now, and each of the aforementioned sectors has their own way of interacting with it. The AHRC-funded project ‘Patterns in Practice’ - which is led by Senior Lecturer Dr Jo Bates from Sheffield’s Information School, working with Professor Helen Kennedy from the University’s Department of Sociological Studies and Dr Erinma Ochu, Associate Professor of Immersive Media at UWE Bristol, as well as Dr Itzelle Medina Perea and Dr Monika Fratczak working as postdoctoral researchers in the Information School - aims to explore how the beliefs, values and feelings of practitioners from the pharmaceutical, education and arts sectors shape how they engage with mac...