My name is Wasim Ahmed and I am a PhD student at the iSchool , where I also obtained my MSc in 2013. I recently completed a work placement at Manchester United within the analytics department on a social media research project. The collaboration was made possible due to a University of Sheffield scheme known as the Postgraduate Researcher Experience programme . I have been a life-long fan of the club, so I was really happy to have had this opportunity. I found the placement to be very beneficial for a number of reasons. This is because after spending a number of years working in an academic context, I had not fully considered the intelligence that could be extracted from social media platforms for commercial uses. My academic research, as a result of the internship, has improved and I will now consider potential uses of a research project, as well as the academic insight that can be gained. As a research student you will develop a number of skills that can be applied in a...
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