The workshop focused on how it is possible to gather customer insights from social media using Social Network Analysis (SNA), and data analytics. The workshop was very well attended with delegates from academia, the media, and industry
Wasim’s talk also touched on some of the ethical challenges of social media data, and why it is important for academics and those within industry to respect the privacy of social media users. The event was organised by Salford Business School, at the University of Salford, Manchester.
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